Lorraine Dallmeier is the award-winning CEO of Formula Botanica, the online organic cosmetic formulation and business school, which has trained over 11,000 organic cosmetic formulators and indie beauty entrepreneurs in 170+ countries. Voted the most influential person in natural beauty for 2020 and awarded the Digital Achiever of the Year award for the cosmetics industry by Google, Lorraine is on a mission to show female entrepreneurs that through hard work, determination and drive they can also achieve sustainable online business success.

Lorraine’s journey as an entrepreneur started in 2010, when she was watching the BBC’s Apprentice while nursing her newborn baby on the sofa. The candidates were making their own iPhone app and, slightly delirious from sleep deprivation (which didn’t end for another 6 years). Lorraine Dallmeier decided that if they could do it, so could she. A few years later, she found myself running a global multi-million pound empire.


“I want women to wake up one day with a clarity and motivation to keep going, an ability to cut through all of the noise and their passion to drive forward, and the permission to be themselves, so we can collectively drive forward gender equality through female entrepreneurship and empowerment.”


Formula Botanica Brand:

Through our accredited online courses, Formula Botanica has seen thousands of its graduates launch indie beauty brands. The school empowers people all over the world by teaching them the skills they need to change their lives through organic formulation and indie beauty entrepreneurship. Formula Botanica is also a green beauty publishing platform and welcomes hundreds of thousands of readers to its popular blog and Green Beauty Conversations podcast each month.

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You can find out more about Hanna at dreamlifeisreallife.com/show and connect with her on Instagram @hannahermanson_



Hanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!


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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.