In this episode, Jeff talks business with Mike Michalowicz, best known for his works the Pumpkin Plan, Surge, Profit First, and Clockwork. Mike’s most recent work, Fix This Next is of particular interest since it addresses finding the most critical issues impacting your business. As Mike most impactfully puts it in his Fix This Next book, it is finding the vital need in your business that is so critical to long-term success.

Mike also emphasizes what entrepreneurs and business owners need to focus on coming out of COVID-19. Success is achievable and sustainable if we adhere to the formula. A key ingredient in that formula is passion. Mike inspires us with his storytelling and how everyone has passion and purpose, it’s just recognizing it.   


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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.