Ina Coveney is the founder of The Global Phenomenon, a podcast and community where new entrepreneurs gain the confidence and strategy to create global businesses from the start. Ina is the creator of the BE FOUND system, which outlines the exact steps for a new entrepreneur to step into the global stage with a world-class online presence that speaks directly to their desired audience.

Ina has been featured on NBC News, USA Today,, Change Creator Magazine, and podcasts She’s Making an Impact, She Breaks Thru, and PodQueens Latinas. She is also a featured speaker in Innovation Women and General Assembly tech and business panels nationwide.

Originally from Caracas, Venezuela, Ina is a fluent Spanish speaker and is proud to bring her Latin-American heritage to the global stage. She lives in Boston with her husband and 2 sons.


In this episode we discuss:

  • When to get your coaching business website started
  • The essential back work that you must do before getting a web developer
  • How to attract and convert from your branded website
  • Why Ina doesn’t recommend all coaches have websites


Learn more about Ina at

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You can find out more about Hanna at and connect with her on Instagram @hannahermanson_



Hanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!


Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.