What is a “core value?” Why do we need core values?  What do core values do for us? In this episode, Jeff defines core values and breaks down why we need them, and introduces two of his own core values.

Serve others. Have faith. Two values Jeff describes here.  He doesn’t get “preachy,” but emphasizes how we all need to determine our own foundation. In other words, we need to find out what guides our decision making and provides us with an overarching set of guiding principles to our everyday life. Go get some core values!


Learn More

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.