How many times have I heard “my website just doesn’t represent ME”…

(silly questions! You’d never know the answer!)


So I invited Caley Adams, the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands to talk to us all about launching a brand.

Her company, Wildes District, works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has over a decade of design experience working for some of the world’s most celebrated brands, including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and ALDO.

After spending years building larger brands, she turned her focus toward working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch life and created Wildes District in 2017. Today, she leads the Wildes District team and partners with founders to help build their brands from the ground up, with visually compelling but scalable design.

Their clients include some of the most of the moment names today including Andie Swim, Aurate, Kin Euphorics, Chief, Coterie, Elix Healing, and Margaux.

Join us as we talk about:

– The future of marketing (and why what worked in 2017 won’t cut it any more)

– Why she focuses on working with female entrepreneurs

– Why is it important for new brands to have strong branding and websites

– Website best practices for using your site as a lead generating tool

Be sure to subscribe to this show for weekly episodes with other “go-getters” and inspiring leaders, coaches, and entrepreneurs.
You can find out more about Hanna at and connect with her on Instagram @hannahermanson_


Hanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!

You can find out more about Hanna at and connect with her on Instagram @hannahermanson_

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.