Today I’m sitting down with Kaitlyn to talk about how she pivoted her in person talk therapy practice to online counseling and courses.

She and I both agree: Feminine Marketing is better than Bro Marketing!

Here’s what we mean:

Femimine Marketing relies on collaboration, connecting, showing up authentically. It PULLS customers in.

Masculine (bro) Marketing relies on urgency, scare tactics, “right way” messages. It PUSHES customers to make a decision.

And in an era where human connection is craved by the masses, feminine marketing is leading the next wave of effective marketing– especially for healers and coaches.

Kaitlyn Kenealy is a Licensed Professional Counselor (LPC) and holds degrees in History and Women’s Studies, Gender and Women’s Studies, and Counseling (Community and Mental Health). As a psychotherapist, she specializes in trauma and PTSD, domestic violence, sexual abuse, anxiety, depression, and self-esteem. Kaitlyn is direct, solution-focused, and passionate about removing barriers to getting individuals and families the services they need. In addition to her private practice, Kaitlyn is proactively involved with many mental health services and outreach programs. Her podcast, Teatime with the Psychos, aims to break the stigma surrounding mental illness. Kaitlyn has also written her first book titled, “Healing is Messy AF”.


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You can find out more about Hanna at and connect with her on Instagram @hannahermanson_


Hanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!

You can find out more about Hanna at and connect with her on Instagram @hannahermanson_

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.