In this first episode of The Forensic Financialist, Jeff introduces the objective of the podcast and describes for his followers what he calls a Forensic Financialist.  In Jeff’s recent book, “Understandable Solutions, Confessions of a Forensic Financialist” he describes the simple approach to business assessment, the REARview Mirror.

Jeff provides a summary of his REARview Mirror approach and how it can be applied to business. Since this is the first episode of “The Forensic Financialist” Jeff also introduces his core values, so his followers can better understand who he is and what he aspires to; also advocating that we should all have our own set of core values. It is the foundation of who we are.


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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.