Mike Rotondo is CEO of Tropical Smoothie Cafe (TSC). After serving as Vice President of Operations (2008 – 2010) and Chief Operating Officer (2010 – 2012), Mike was named CEO in August 2012. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. Prior to joining the executive management team at TSC, Mike had a distinguished career in the quick-service restaurant and fast-casual segments. He has held key operations and sales leadership positions at The HoneyBaked Ham Company, Arby’s, and Wendy’s International.
Mike Saunders, MBA
Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Edwin Mays Founder of MaysGroup Advisors Discussing His Approach to Serving Clients - November 5, 2026
- Interview with Jeremy Karja Partner and Sr. Advisor Development Consultant at Simplicity Group - October 28, 2026
- Interview with Blake Erickson Founder of Scaling.com and co-author of the New York Times bestselling book The Science of Scaling - October 27, 2026



