Rai Cornell Reveals the Psychology Behind Effective “Demand Generation” Marketing

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In this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers.

Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioning into marketing and content creation. This diverse experience has given her a deep understanding of human behavior and decision-making, which she now applies to helping companies transform the way they connect with their target audience.

During the interview, Rai breaks down her “ELITE” methodology – a five-step process that involves examining a company’s current marketing strategy, learning the psychology of their ideal customers, implementing a psychology-driven approach, transforming their brand reputation, and enhancing their sales and marketing efforts through a continuous feedback loop. She emphasizes the importance of moving beyond traditional “lead generation” tactics and instead focusing on “demand generation” – creating content that builds trust, empathy, and a genuine desire in potential customers to engage with the brand.

This episode is a must-listen for any business owner, marketer, or entrepreneur who wants to break free from the “icky” feeling of traditional advertising and instead create marketing that resonates on a deeper level with their target audience. Rai’s insights into the psychology of decision-making and her practical, step-by-step approach provide a roadmap for building long-lasting, profitable relationships with customers.

To learn more about Rai Cornell and her demand generation strategies, listeners can visit www.cornellcontentmarketing.com/demandgenkit to download her free brainstorming kit.

Nina Hershberger

Nina Hershberger is a Best Selling Author, host of MegaBucks Radio on Business Innovators Radio and contributing iReporter covering business influencers, innovators, and trendsetters in Business, Health, Insurance, Real Estate and Finance.She is also the Publisher of the Renegade Business Success magazine.

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Nina Hershberger

Nina Hershberger is a Best Selling Author, host of MegaBucks Radio on Business Innovators Radio and contributing iReporter covering business influencers, innovators, and trendsetters in Business, Health, Insurance, Real Estate and Finance. She is also the Publisher of the Renegade Business Success magazine.