In this episode, Nina Hershberger talks with Michelle Pippin, an entrepreneur who started with just $50 and bootstrapped her way to 7-figure success.
Michelle Pippin is a marketing strategist and copywriter who built a thriving online business after humble beginnings. She started out with only $50 to her name, working as a virtual assistant and doing “anything for money” to make ends meet. Over the years, Michelle has grown her expertise in business strategy, positioning, and content marketing, eventually launching a successful membership community called Women Who Wow.
During the interview, Michelle shares the details of her early entrepreneurial journey – from her “anything for money” days to building an HR consultancy and transitioning into coaching and copywriting. She discusses the mindset shifts that allowed her to go from feeling like an underperformer to realizing her true success. Michelle also reveals the strategies she used to grow her membership to over 630 active, long-time members who continue to renew year after year.
This episode is a must-listen for any entrepreneur looking to build a sustainable, profitable membership business. Michelle provides actionable tips on lead generation, positioning, and creating a membership model that keeps customers engaged and coming back. Whether you’re just starting out or looking to take your existing business to the next level, you’ll find valuable insights and inspiration in Michelle’s story.
To learn more about Michelle Pippin and her Women Who Wow community, you can connect with her on Facebook or email her directly at bmichellepippin@gmail.com. Be sure to mention you heard about her on this podcast!
Nina Hershberger
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