Laura Patterson is the co-founder and President of VisionEdge Marketing. Laura was among the first pioneers in the area of Marketing Performance Management and is the driving force to bring science to the discipline of marketing to help clients to use data, analytics, metrics, and processes to prove and improve the value of their Marketing. She has been helping CEOs and marketing executives at companies such as Elsevier, Howden, Kennametal, Safe Systems, Southwest Airlines and TUV. She is the author of the book “Metrics in Action: Creating a Performance-Driven Marketing Organization”. Laura spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles from marketing operations, marketing communications, product marketing, field marketing and sales, ultimately serving as Director of Customer Marketing and Brand Strategy.
In this interview, Laura shares her insight into her success and adversities in marketing industry and also shares some golden nuggets to our listeners the misconceptions that her clients have in marketing their business.
To Learn More
Visit her website – http://visionedgemarketing.com
Twitter – http://twitter.com/LauraVEM