John Zezini is a financial advisor with Genovese, Burford & Brothers in Sacramento, CA.  John is a Certified Financial Planner , Accredited Asset Management Specialist, and is a Chartered Retirement Plan Counselor. (CRPC).

John first entered in the financial services in 1995 with Olde and became a branch manager in 2000. In 2003, he decided to join Edward Jones, where he spent 12 years as a successful Financial Advisor, Leader, Trainer and Mentor. In 2015 he joined Genovese, Burford & Brothers.

John is passionate in preserving wealth and building a plan to help families and business owners realize their goals into and through retirement years. He is also active in the community where he has served two years as Chairman of the Board of the El Dorado Hills Chamber of Commerce and helps out at his children’s schools and supporting his oldest son as he progresses through Boy Scouting. John is a graduate of California State University with a B.A. in Finance.

In this interview, John shares his insight into his success and adversities in the financial planning industry and also shares some golden nuggets to our listeners the misconceptions that people have with financial planners and shares invaluable advice when planning for their future. Also, he gives advice to those who are thinking of entering into the financial services field.

To Learn More

Visit his website –

LinkedIn –®-aams®-crpc®-037337b8

or call him at (916) 924-7527

Eric LeRiche

Eric LeRiche is #1 Best-Selling Author of Small Business - Big Ideas, host of Business Innovators Radio Show and contributing reporter for Business Innovators Magazine and Small Business Trendsetters covering influencers, innovators, and trendsetters in business. To learn more about Eric you can visit