In this episode, Nina Hershberger talks with Dr. Ken Vinton, a chiropractor who practices in Grove City, near Pittsburgh, Pennsylvania. Dr. Vinton is known for his extraordinary marketing strategies that have placed him in the top one-half of one percent of chiropractors in the country.
Dr. Vinton started his practice as a solo chiropractor with limited marketing but excellent systems. Over the years, he has grown his practice to include five physicians and has attracted patients from out of state and even out of the country. His success results from his systematic approach to marketing and patient care.
During the interview, Dr. Vinton discusses the importance of starting with the end in mind and working backward. By identifying potential roadblocks and obstacles, he and his team can find solutions before they become issues. He also emphasizes using automation and systems to streamline processes and reduce stress.
Dr. Vinton explains that his practice does not accept insurance, which is a unique positioning strategy. Instead, he focuses on providing top-notch care and results, which has led to a high acceptance rate among patients. He uses videos, testimonials, and celebrity endorsements to build trust and credibility with potential patients.
The practice offers various services, including chiropractic care, regenerative medicine, and functional medicine. Dr. Vinton highlights the world-class equipment and technology they use to provide the best possible care to their patients. He also mentions their focus on getting to the root cause of issues, which sets them apart from other healthcare providers.
Toward the end of the interview, Dr. Vinton announces that he will be hosting a Zoom call to provide more specific details and answer questions from interested listeners. This call is not limited to doctors and is open to anyone running a business. Interested individuals can reach out to Dr. Vinton via email with the subject line “Zoom Call” to receive more information.
Dr. Vinton expresses his gratitude towards Nina Hershberger for helping him write his book, which has been a valuable tool in his marketing efforts. He emphasizes the authority and credibility that comes with being a published author and the positive impact it has had on his practice.
To wrap up the episode, Nina Hershberger encourages listeners to reach out to Dr. Vinton for more information about the Zoom call and thanks him for being a guest on the show.
To contact Dr. Ken Vinton and join the Zoom call, email him at drkennethvinton@gmail.com with the subject line “Zoom Call.”
Nina Hershberger
