Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year, and is a global pioneer in developing new methodologies for the study of audience behavior. A recent review of the past decade ranks him among the top 10 researchers in the world in terms of publications in top-tier journals in the advertising discipline. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform and many global brands as clients. HarkConnect is the world’s most advanced qualitative research platform.
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