In this episode, Nina Hershberger talks with Dionne Malush, a co-owner of Realty One Group Gold Standard in the Pittsburgh, Pennsylvania, area. Since 1989, Dionne has effectively utilized her artistic talents and creative marketing skills to excel in her real estate career.

Dionne’s background includes graduating from the Art Institute in 1989 and starting her own graphic design business. After about 17 successful years, she transitioned into real estate, combining her design expertise with her entrepreneurial spirit. In her second year as a realtor, Dionne was already making as much as she did in her 17th year of graphic design, thanks to her unique approach to marketing.

Dionne shares how she was able to close an astounding 78 transactions per year, three times the national average, without having a large team. She credits her creativity and out-of-the-box thinking for her success. Dionne developed a comprehensive marketing strategy that included everything from custom-designed flyers and social media to a published book on selling homes in Pittsburgh. Her “25 Tips for Selling Your Home in Pittsburgh” book gave her instant authority and helped her win 100% of the listing appointments she went on.

Listeners who are looking to stand out in a crowded market, whether it’s real estate or another industry, will find Dionne’s advice invaluable. She emphasizes the importance of consistent, multi-channel marketing, as well as finding creative ways to provide value to your prospects and clients. Dionne also shares how she leveraged technology, like AI writing assistants, to save time without sacrificing quality.

To learn more about Dionne Malush and her real estate expertise, visit her website at DionneMalush.com or email her at dionne@goldstandardpittsburgh.com. Dionne is always happy to chat about marketing strategies and share the lessons she’s learned from her decades of success in the industry.

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Nina Hershberger

Nina Hershberger is a Best Selling Author, host of MegaBucks Radio on Business Innovators Radio and contributing iReporter covering business influencers, innovators, and trendsetters in Business, Health, Insurance, Real Estate and Finance.She is also the Publisher of the Renegade Business Success magazine.

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