Craig Paxson is the founder of New Salem Consulting and He has been studying process improvement, creativity and innovation for over twenty years. His breakthrough ideas have helped industries ranging from printing (he designed the carrier to insert CDs into magazines) to healthcare, including companies like Ingram, IBM, and Coventry. As a process innovation consultant with New Salem Consulting, he helps process owners, leaders and analysts dramatically improve the effectiveness of business processes. He developed “The Creativity Cube” – a method of brainstorming proven to increase the quantity and quality of ideas. His Process Innovation Framework combines elements from Lean Six Sigma, Creative Problem Solving and Theory of Constraints to guide the analysis and improvement of business processes.

In this interview, Craig shares his insight into using a brainstorming method to improve a business and also shares his personal success and adversities that you will find intriguing.

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For information about brainstorming and “The Creativity Cube” visit

Eric LeRiche

Eric LeRiche is #1 Best-Selling Author of Small Business - Big Ideas, host of Business Innovators Radio Show and contributing reporter for Business Innovators Magazine and Small Business Trendsetters covering influencers, innovators, and trendsetters in business. To learn more about Eric you can visit