Mike Rotondo is CEO of Tropical Smoothie Cafe (TSC). After serving as Vice President of Operations (2008 – 2010) and Chief Operating Officer (2010 – 2012), Mike was named CEO in August 2012. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. Prior to joining the executive management team at TSC, Mike had a distinguished career in the quick-service restaurant and fast-casual segments. He has held key operations and sales leadership positions at The HoneyBaked Ham Company, Arby’s, and Wendy’s International.
Mike Saunders, MBA
Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Jeremy Lach, President of Empire Marketing Partners-Scaling to 8-Figure Annuity Production Without Burning Out - March 11, 2026
- Interview with Jeremy Lach, President of Empire Marketing Partners-Building a Family-Centered, High-Performance Advisor Community - March 10, 2026
- Interview with Jeremy Lach, President of Empire Marketing Partners-From Annuity Producer to Recognized Retirement Expert - March 10, 2026



