Keith Lee started his career as a sales representative for a business selling clickers, stickers and handheld price marking guns. With hard work and dedication, he became the general manager and eventually the president of the company.

In the early 90s, he bought out the company, becoming its sole owner. Despite the business facing tough times, Keith’s marketing plan helped it survive and thrive. He used direct response marketing to grow that business – American Retail Supply – from $300,000 in annual sales to $15,000,000, buy 11 competitors and sell it for millions in 2015. Along the way, he used this type of marketing to start four more profitable businesses.

Today, he is mostly retired fly fishing, snow skiing, attending his grandchildren’s events, traveling with his wife of 48 years, and working, as he wants, in three of those four other businesses.

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Nina Hershberger

Nina Hershberger is a Best Selling Author, host of MegaBucks Radio on Business Innovators Radio and contributing iReporter covering business influencers, innovators, and trendsetters in Business, Health, Insurance, Real Estate and Finance.She is also the Publisher of the Renegade Business Success magazine.

Recent episodes from Nina Hershberger (see all)

• Mac Lackey – Beyond Revenue Multiples: The Real Opportunity for Maximum Business Sale - June 2, 2023
• Luis R. Scott – Managing Partner Of One Of The Fastest Growing Law Firms – On How To Generate Leads Predictably - June 2, 2023
• Dean Hankey – Marketing Magician – On How To Magically Attract Clients And Customers - May 30, 2023