What happens when the age-old tree service industry meets 21st-century technology? In this episode, Phillip Lorenzo sits down with Brittany Parsons Engel- a fifth-generation female entrepreneur and the operator behind the successful multi-location tree care business “One Stop Tree Shop”. Brittany shares how she’s solving real pain points in hiring, equipment access, and operational efficiency. We explore the cultural resistance to tech and how digital presence is now the front door to growth in trades. Whether you’re in tech, trades, or somewhere in between, this conversation will reframe how you see innovation at work in the real world.

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Matthew Loughran

Matthew is a highly accomplished Senior Executive andC-Suite Officer in the FinTech and financial services industry. Matthew holds a B.S. in Biology and Marketing from Loyola University Maryland; and an Executive M.B.A. from Washington State University.

Recent episodes from Matthew Loughran (see all)

• Episode 45 : Beyond The Practice – Building The Business You Actually Want with Pete Fowler - September 5, 2025
• Episode 44: Building a Family While Raising a Business with Kaila Sachse - August 5, 2025
• Episode 43: Documented Decisions: Building Safety From the Lens Up with Joey Shuster - June 30, 2025