What happens when the age-old tree service industry meets 21st-century technology? In this episode, Phillip Lorenzo sits down with Brittany Parsons Engel- a fifth-generation female entrepreneur and the operator behind the successful multi-location tree care business “One Stop Tree Shop”. Brittany shares how she’s solving real pain points in hiring, equipment access, and operational efficiency. We explore the cultural resistance to tech and how digital presence is now the front door to growth in trades. Whether you’re in tech, trades, or somewhere in between, this conversation will reframe how you see innovation at work in the real world.
Matthew Loughran
Matthew is a highly accomplished Senior Executive andC-Suite Officer in the FinTech and financial services industry. Matthew holds a B.S. in Biology and Marketing from Loyola University Maryland; and an Executive M.B.A. from Washington State University.
Recent episodes from Matthew Loughran (see all)
- How to Diagnose and Fix Your Business Before It Breaks - April 21, 2026
- Episode 50: Exposing the 3 Biggest Mistakes Construction Companies are Making Right Now with Daniel Strohli - March 20, 2026
- Episode 49: One Fear Per Year: A Personal Growth Hack that Changes Everything with Janice Burt - March 2, 2026




