Jennifer L. Williams

Jennifer Lynne Williams is the Chief Development Officer for the USA Basketball Foundation. In this role, she is responsible for all aspects of the USA Basketball Foundation, including developing a holistic fundraising platform to support various USA Basketball national team programs and youth and sport development initiatives.

Named on Oct. 10, 2018, the director of intercollegiate athletics at Alabama State University, Williams previously served as Alabama State’s interim athletic director and deputy athletic director for the 2016-17 and 2017-18 academic years. During her time at ASU, the Hornets experienced tremendous success, with athletic teams winning 43 Southwestern Athletic Conference (SWAC) championships, three consecutive commissioner cups and two conference academic awards for the highest GPA under her leadership.

Williams spent four years (2012-16) at North Carolina A&T State University as the associate athletic director for development and executive director of the Aggie Athletic Foundation. While there, she oversaw all giving initiatives for athletics, while overseeing the athletics marketing department. She also was the liaison between IMG Sports Properties and the department of athletics. In 2014, the Aggie Athletic Foundation was recognized as a model booster organization by the Council for Advancement and Support of Education (CASE).

Williams also worked at DePaul University as the assistant director of development for athletics (2009-12) and worked in development and marketing for Women Leaders in College Sports (formerly the National Association of Collegiate Women Athletics Administrators).

Williams was named the 2018 Women Leaders in College Sports Division I (FCS) Administrator of the Year and was selected by her alma mater, North Carolina Central University, as a 40-under-40 Class of 2016 honoree, recognizing young NCCU alumni who have made significant contributions in the arts, entertainment, healthcare, sciences, education, law, business, entrepreneurship, philanthropy, public service or government.

A four-year letterman and two-year captain in women’s basketball at the University of North Carolina at Chapel Hill, Williams began her professional career as a reporter for the Tar Heel Sports Network and as a production assistant for Fox Sports South.

The Detroit native earned her bachelor’s degree as a double major in journalism and African American history at North Carolina, and a master’s degree in athletic administration from NCCU, where she graduated magna cum laude.

In 2018 Williams was appointed to the NCAA Division I Council, where she served on the Football Oversight Committee as part of her council duties; and was an executive committee member of the National Association of Athletic Development Directors (NAADD).

She also served on the Women Leaders in College Sports Board of Directors, the NCAA Board of Governors Committee to Promote Cultural Diversity and Equity, the Black AD Alliance, and the Black Coaches United Board of Directors.

To connect with Jennifer Williams follow her on LinkedIn and Instagram.

About Sivonnia DeBarros

Sivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros’s practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com.

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

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