Kristen Olson

Kristen Olson is a former two-time Captain D1 Lacrosse athlete at George Mason University, Host of Turmeric & Tequila podcast, with 18+ years of brand development in integrated marketing strategies, strategic territory management and relationship building. Her background encompasses strong work ethic and commitment to organizational objectives within highly competitive athletic apparel market. Kristen is a tactical planner and team builder with ability to attract key players and develop lasting business relationships. She has been recognized for her decisive leadership and proven ability to execute sound decisions while directing product development and launches.

Kristen founded KO Alliance, LLC with a mission to align forces (brands) with zealots to further spread the gospel of fitness by creating beneficial relationships for athletes, gyms, and brands.

She also founded Colorado Rising Stars Lacrosse, LLC which provides leading year round lacrosse events and programs to youth and adult players throughout Colorado.


About Sivonnia DeBarros

Sivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros’s practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at and

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Brad Sugars

Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of ActionCOACH®