In order to establish yourself as a subject matter expert, I’d challenge you to ask the question, “What do I want to be known for?” In this episode, I interview Brian Herrmann, a cannabis consultant that has over 18 years experience in the industry. Our conversation revolves around the “Do’s” and “Don’ts” when it comes to positioning yourself as a subject matter expert.

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

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