The Art of Authority Podcast with Mike Saunders – Ep15-Marcus Sheridan-Content Marketing vs Authority Positioning

Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss.” Marcus has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Content Marketing Institute, Forbes, Social Media Examiner, and more.

As founder and president of The Sales Lion, he worked with hundreds of businesses, helping them to become the most trusted voice in their industry. Today, as owner and partner at IMPACT, and as owner of Marcus Sheridan International, he continues to motivate and lead his clients to achieve their potential by giving them the tools and support they need to get there.

His book, “They Ask, You Answer,” was listed by Forbes as one of “11 Marketing Books Every CMO Should Read.” Mashable rated it as the “#1 Marketing Book” to read in 2017.

The story of how Marcus was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and university case studies around the world.
Learn More: www.MarcusSheridan.com

Mike Saunders, MBA

I am the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches. Learn More: www.AuthorityPositioningCoach.com

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.