Naira has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients.

Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution.

From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising.

Naira loves the excitement of optimizing in real-time and exploring the plethora of possibilities that exist in raw data, taking pride in the fact that companies don’t need huge budgets to make their digital marketing more effective.

Learn More: http://www.springhilldigital.com

• Host
• Recent Episodes

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Christopher Volk Author of The Value Equation - October 28, 2025
• The Inspired Impact Podcast with Judy Carlson-Interview with Laura Edwards, Executive Director, Sunrise Service Dogs - October 21, 2025
• The Inspired Impact Podcast with Judy Carlson-Interview with Claire Johnston, Executive Director, Christmas Commandos - October 21, 2025