Mike Saunders Interviews Sean O’Meara Co-Author of The Apology Impulse – How the Business World Ruined Sorry and Why We Can’t Stop Saying It.

Sean O’Meara (pronounced O’Mara) is a publicist, writer and – by accident – a professional apologiser, handling mea culpas on behalf of large banks, owner-operated logistics firms and seemingly everything in between.

Along with world-renowned psychologist Professor Sir Cary Cooper, he co-authored The Apology Impulse – How the Business World Ruined Sorry and Why We Can’t Stop Saying It.

This book provides a deep dive into the commercials, psychology and culture of corporate apologies, offering advice and crucial interventions for organisations who find themselves having to say sorry.

Learn More: www.essentialcontent.co.uk

Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.