Rocky teaches them how to ensure they get paid and they make profit a priority! As a certified Profit First Professional, he implements Mike Michalowicz’s Profit First System. We change the accounting formula of Sales – Expenses = Profit to Sales – Profit = Expenses. This ensures Profit comes first! (PS. It’s not about money at all costs, people come before money!)

Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40’s. It was his parents’ second time starting over in life as they moved here to experience the American dream. In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success. Rocky loves to share his journey and inspire others to achieve their dreams even faster.

Learn More: https://profitcomesfirst.com/

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Mike Saunders, MBA

Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Michael Clanin, Certified Financial Fiduciary® with Safe Money Solutions Discussing Tax-Free Wealth Creation - April 13, 2026
• Interview with Laurene Breitkreutz, Founder of Your Wealth Refined Discussing Risks In Retirement - April 13, 2026
• Interview with Laurene Breitkreutz, Founder of Your Wealth Refined Discussing How Life Insurance Fits Into Retirement - April 13, 2026