They provide behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021
Learn More: http://www.thebrainybusiness.com
Mike Saunders, MBA
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Dan Brooks Founder of Xexis Private Wealth Discussing Things Your Current Advisors Haven’t Explained That Could Negatively Impact Your Retirement - April 18, 2024
- Interview with Dan Brooks, Founder of Xexis Private Wealth Discussing the Tax Implications of Large Retirement Accounts - April 18, 2024
- Interview with Dan Brooks, Founder of Xexis Private Wealth Discussing Understanding Critical Concerns of Retirement Planning - April 18, 2024