They provide behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021
Learn More: http://www.thebrainybusiness.com
Mike Saunders, MBA
Recent episodes from Mike Saunders, MBA (see all)
- Interview with D. Scott Kenik, Founder and Principal of Wealth Concepts Group Discussing Market Volatility - May 26, 2023
- Interview with Chris Prefontaine, Chairman & Founder of the Wicked Smart Companies & Host of the Smart Real Estate Coach Podcast - May 26, 2023
- Interview with Kerry Morris, CFP Founder of HonorShield - May 25, 2023