They provide behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021

Learn More: http://www.thebrainybusiness.com

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Stanley Targosz, Founding Member of The Responsible Brand Discussing Lifestyle Protection During the Expensive College Years - April 25, 2025
• Interview with Eric Liriano, CFP®, Principal and Founder of Liriano Wealth Advisory Group-IRA Strategy - April 24, 2025
• Interview with Stanley Targosz, Founding Member of The Responsible Brand Discussing Cashflow Management to Fund College Without Affecting Your Retirement - April 23, 2025