They provide behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021

Learn More: http://www.thebrainybusiness.com

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Mike Saunders, MBA

Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Caitlin Wedgewood, Partner with Knoll & Company P.C Discussing Tax PreparationServices - February 25, 2026
• Interview with Caitlin Wedgewood, Partner with Knoll & Company P.C Discussing Transition at the firm - February 25, 2026
• Interview with Laura Kelly, Partner with Knoll & Company P.C Discussing Bookkeeping Strategies - February 25, 2026