They provide behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021
Learn More: http://www.thebrainybusiness.com
Mike Saunders, MBA
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Allen Masri Founder of Safe Money Income & Insurance Discussing Navigating Retirement with Confidence - July 29, 2025
- Interview with Paige Velasquez Budde, Co-Founding Partner and CEO of Zilker Media - July 28, 2025
- Interview With Dan Clark Hall of Fame Speaker, NY Times Bestselling Author of 37 books and Master Storyteller - July 25, 2025