Amidst the peak of the pandemic, Brian Wong was exposed to the abrupt changes to remote working. From at-home casual attire to formal video meetings, Wong began to see the disconnect between comfort and versatility.
This posed the question of ‘What if there was a brand that offers products tailored for people who work from home?’ Meaning, ‘What if there were products that are both appropriate for a formal video meeting, all the while feeling comfortable and casual.’

Addressing the question at hand, Wong was opened to the endless opportunities of a concept in such a niche market and a ‘soon-to-be normalized’ business structure. Together with business partner and cofounder, Kingsley Fong, they were able to expand on the idea and put it into concrete terms.

Learn more: https://normansapparel.com/

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

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