Margot is one of the most prominent voices in the content strategy industry. She is the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap” and “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project” and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.
Learn More: https://appropriateinc.com/trustworthy

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Jen and Andrew Gallegos, Loan Officers with New American Funding - October 1, 2023
• Interview with Mark Hansen, Financial Planner at Second Comma - October 1, 2023
• Interview with Fred Cook, Partner & Wealth Advisor with CAVU Financial Discussing 401K Strategies - October 1, 2023