Margot is one of the most prominent voices in the content strategy industry. She is the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap” and “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project” and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.
Learn More: https://appropriateinc.com/trustworthy

• Host
• Recent Episodes

Mike Saunders, MBA

Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Carlos Lopez, Sr. Advisor with MAH Financial Services Discussing Serving the Underserved - April 2, 2026
• Interview with Jack Peregrim Founder of Fourth Quarter Advisors Discussing Medicare Decoded - April 2, 2026
• Interview with Jack Peregrim, Founder of Fourth Quarter Advisors Discussing Why Retirement Is Not What You Think - April 2, 2026