In This Episode Of The Brand Doctor Podcast:

  • What is “Bro Marketing” and why is it the worst way to market yourself these days
  • What exactly is Empathy Marketing and why is this form of marketing a better approach
  • Understanding the balance between showcasing our expertise and building authority

Resources Mentioned:

Connect with Henry:

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.