In This Episode Of The Brand Doctor Podcast:
- Why this strategy is unsustainable
- How you can actually use this strategy to benefit your brand and business
- How this strategy turns your business into a “Me Too” brand and kills your credibility
Resources Mentioned:
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Mike Saunders, MBA
Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.