In This Episode Of The Brand Doctor Podcast:
- The challenges Susan Sly faced when pivoting her brand and how she overcame them
- What factors should you consider when considering a brand pivot
- Why keeping your branding fresh is so important to the success of your business in the long run.
Resources Mentioned:
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Mike Saunders, MBA
Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Ann M Wilkinson Founder of Hands on Health - February 2, 2026
- Interview with Randy Hux, Founder and President of Hux Capital Management Discussing Traditional vs Independent Advisors - January 30, 2026
- Interview with Transformational Coach Bree Cook - January 27, 2026



