Here’s a great story about an entrepreneur that used branding to build his landing company into a $4.5M dollar business. John Cefalu holds nothing back in this episode so make sure you have a pen and pad handy. 

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.