Is your marketing the equivalent to offering a Muslim a Taylor Ham Sandwich? Not putting the right marketing messages in front of the right audience can cost you a ton of time, money and energy. Here’s how we fix that so that your marketing message has more impact on the RIGHT audience.

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.