Tiffany Kelly is a sports entrepreneur, data scientist, public speaker, and philanthropist. She is currently the Founder & CEO of Curastory, the easiest way to get started creating videos while first focusing on a unique market, professional athletes and student athletes.
Before making her leap into the world of startups, she joined ESPN Stats & Information Group as a Sports Analytics Associate, where she created ESPN’s College Football Fan Happiness Index. She was the first African-American analyst to join the team. Throughout her tenure with the leading sports multimedia company, she became an advocate for harmonizing creativity, human traits, and data science. When people ask Tiffany Kelly to describe herself, she doesn’t hesitate to say that first and foremost she is a passionate idealist and visionary to her core — a trait birthed from her parents, the Reverend Dr. Herman O. Kelly, Jr. and Linda M. Kelly.
Dr. Kelly, a University educator, philosopher, and theologian, helped raise Tiffany and her older brother Herman O. Kelly, III giving both lessons on the meaning of life and joy while Mrs. Kelly worked as a corporate analyst with a background in computer science and technology. A product of the Louisiana private educational system, Tiffany Kelly attended an all-girls Catholic, college preparatory school St. Joseph’s Academy in Baton Rouge before moving to Fort Lauderdale, Florida to study Sport & Recreation Management, Statistics, and Computer Science from Nova Southeastern University (NSU).
She grew more into her natural ability to lead by creating the first sports organization open to undergraduate students at NSU. Early in her college years, Ms. Kelly decided her true calling was eliminating the inequality and lack of gender and racial diversity within the sports industry, especially decision-makers at the top. She served as an analytics contributor for The Undefeated writing on her own experiences and the experiences of other minorities within sports analytics.
Tiffany Kelly has continued her diversity efforts by inspiring youth and women in STEM to use their gifts to change sports and sports tech for a better future. As board member of the Sports Analytics Club Program (SACP) and high-profile ambassador of the American Association for the Advancement of Science (AAAS) – Lyda Hill Philanthropies IF/THEN Initiative, she seeks to further this calling through sports analytics educational programs provided in inner city secondary schooling throughout the country, and mentoring middle school girls in STEM so they can then be the change.
About Sivonnia DeBarros
Sivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros’s practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com.
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