Dominick Cappuccilli combines the power of a trained storyteller with the real world experience of an elite salesperson. In fact, he became an elite salesperson because he was a trained storyteller.

He is the CEO of The Clean Sell consulting firm which has helped hundreds of entrepreneurs to not only tell a better sales story, but also built many of their sales efforts from the ground up.

After 10 years as a reporter, author and screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company and doubled their revenue in six months.

From there, he quickly rose to be a sales leader at unicorn startup ZocDoc – currently valued at $1.8B -before he went to Arches Technology and created and sold an entirely new healthcare technology product to health systems.

During his career, Dom was amazed that almost all of the companies he saw were succeeding in spite of their sales story and strategy, not because of it. In 2016, he decided it was time to change that and The Clean Sell has been helping startups and small businesses ever since.

Learn More: www.thecleansell.com

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Mike Milligan, Founder of 1 Oak Financial Discussing The Five Pillars of Your Unique Plan - July 13, 2025
• Brett Swarts, Founder and CEO of Capital Gains Tax Solutions & Author of “Building a Capital Gains Tax Exit Plan” - July 13, 2025
• Interview with Mike Milligan, Founder of 1 Oak Financial Discussing Your Retirement CHI - July 10, 2025