In this interview, you will learn about cutting-edge marketing strategies including the Customer Journey through the sales process, News-Jacking and the New Rules of Marketing and PR .
David is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products, and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
Learn More: www.davidmeermanscott.com
Recent episodes from Mike Saunders, MBA (see all)
- Ep #2-Interview with Brandon Stevens Founder and CEO of Scoutr-With Nick Bour Founder of Inspire Wealth - June 28, 2022
- Ep. #08 – Inez Bracy – Define Your Path with Dr. Virginia LeBlanc “DocV”, The Pivot Maestro. - June 28, 2022
- Episode 482-Stop Wasting Time & Start Reinventing Yourself-The Brand Doctor Podcast with Henry Kaminski, Jr. - June 28, 2022