Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors.
At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.

One of the core things that Bill has learned in building and investing in companies is thatthe go-to- market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work.

Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.Learn More: www.boomtime.com

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Allen Masri Founder of Safe Money Income & Insurance Discussing Navigating Retirement with Confidence - July 29, 2025
• Interview with Paige Velasquez Budde, Co-Founding Partner and CEO of Zilker Media - July 28, 2025
• Interview With Dan Clark Hall of Fame Speaker, NY Times Bestselling Author of 37 books and Master Storyteller - July 25, 2025