In this interview you will learn cutting-edge sales strategies.

With all the emphasis on sales automation, too many sellers have forgotten that sales success still derives from a person talking to a person.

In fact, as markets become more crowded with competitors and vendors increasingly all look alike to potential buyers, the ability to create meaningful differentiation that leads to success in sales, depends as much on how you sell vs what you sell.

Andy almost didn’t make it past the sales training class in his first job out of college. The bosses didn’t think he’d make it in sales because he wasn’t “salesy” enough. They thought he was too introverted and analytical.

And yet, over three decades he built a successful career as a sales leader, author, speaker and consultant by being different, thinking differently and selling

Learn More: www.andypaul.com

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Mike Saunders, MBA

Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Scott Staschke President of Guilford Financial Group Discussing Navigating Financial Fears and Expectations - October 14, 2026
• Interview with Scott Staschke President of Guilford Financial Group Discussing Managing Risks with Signature Strategies - October 14, 2026
• Interview with Christopher Dixon Co-Founder of Oxford Advisory Group Discussing RMD and Estate Planning - October 14, 2026