Rick is the Founder and CEO of Cesari Media one of the top brand building, response generating agencies in North America. Pioneer in the direct response industry since the early 90’s he has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill,and OxiClean. Rick has helped companies like GoPro grow from startup to over $1 Billion in sales. He is the author of two books, “Buy Now” and coming soon,“Building Billion Dollar Brands – Spectacular Successes and Cautionary Tales: The lure of Transactional Branding from both sides of the fence.”

His newest company Cesari Ignite focuses on working with Business owners and CEO’s on creating strategies, structure and accelerated growth for their businesses

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Mike Saunders, MBA

Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Edwin Mays Founder of MaysGroup Advisors Discussing His Approach to Serving Clients - November 5, 2026
• Interview with Jeremy Karja Partner and Sr. Advisor Development Consultant at Simplicity Group - October 28, 2026
• Interview with Blake Erickson Founder of Scaling.com and co-author of the New York Times bestselling book The Science of Scaling - October 27, 2026