Rick is the Founder and CEO of Cesari Media one of the top brand building, response generating agencies in North America. Pioneer in the direct response industry since the early 90’s he has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill,and OxiClean. Rick has helped companies like GoPro grow from startup to over $1 Billion in sales. He is the author of two books, “Buy Now” and coming soon,“Building Billion Dollar Brands – Spectacular Successes and Cautionary Tales: The lure of Transactional Branding from both sides of the fence.”

His newest company Cesari Ignite focuses on working with Business owners and CEO’s on creating strategies, structure and accelerated growth for their businesses

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Michelle Moore Founder and Retirement Specialist with Moore Family Wealth-Discussing The Retirement Mindset - November 5, 2025
• Interview with Scott Edelman Founder of Edelman Wealth Management Group Discussing Guaranteed Income - November 5, 2025
• Interview with Nef El Bey with C & K Healthcare Advisors & Founder of Insured By Nef Discussing Asset Management for the Working Class - November 3, 2025