Lisa is one of the foremost authorities on sales, leadership and emotional engagement. Here best-selling book, Selling with Noble Purpose introduced the idea of Noble Purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention. Lisa is a former Procter & Gamble Sales trainer, she now runs her own consulting firm, McLeod & More, Inc. Her firm’s clients include Hootsuite, Roche, Volvo, and Dave & Busters. Lisa is also a prolific writer; she is the author of 5 books and thousands of articles. She is the sales leadership expert for Forbes.com and has appeared on the Today show and the NBC Nightly News. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers has been called a breakthrough book that is transforming the way leadership it conducted at every level of organizations.

Learn More: www.mcleodandmore.com

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Allen Masri Founder of Safe Money Income & Insurance Discussing Navigating Retirement with Confidence - July 29, 2025
• Interview with Paige Velasquez Budde, Co-Founding Partner and CEO of Zilker Media - July 28, 2025
• Interview With Dan Clark Hall of Fame Speaker, NY Times Bestselling Author of 37 books and Master Storyteller - July 25, 2025