Interview with Michael McMillan President of Financialize Discussing Lead-Generation for Financial Advisors

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Michael McMillan is the President of Financialize, where he leads the company’s transformation into one of the insurance industry’s most innovative lead generation and sales enablement platforms. With a background spanning contact centers, SaaS, revenue operations, and customer experience, Michael brings a rare combination of operational rigor and entrepreneurial vision.

At Financialize, he is driving growth through advanced technology, transparent pricing models, and a relentless focus on agent success — guided by the company’s North Star: “If our agents win, we win.” His leadership is marked by building scalable systems, streamlining operations, and empowering teams to deliver measurable results.

Learn More: https://financialize.com/

Financialize.com LLC is a marketing and lead generation company. We are not a licensed insurance agency, and we do not provide tax, legal, or investment advice. Leads generated by Financialize are referred only to licensed professionals who are authorized to discuss and recommend insurance and financial products. All financial decisions should be made in consultation with a licensed advisor who understands your specific situation. “At Financialize, we don’t just generate leads—we build platforms that help agents perform at their highest level. My background in sales and marketing training has shown me that when agents are given the right tools, coaching, and clarity, they deliver better results for families. Our focus is always on helping agents win, because when agents succeed, clients achieve their retirement goals with confidence.” – Michael McMillan, President of Financialize

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

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Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.