In This Episode Of The Brand Doctor Podcast:

• What is “Bro Marketing” and why is it the worst way to market yourself these days
• What exactly is Empathy Marketing and why is this form of marketing a better approach
• Understanding the balance between showcasing our expertise and building authority

Resources Mentioned:

• How Can I Help You? Book a Call: https://calendly.com/uniquedesignz/consult

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Mike Saunders, MBA

Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Recent episodes from Mike Saunders, MBA (see all)

• Interview with Jeremy Lach, President of Empire Marketing Partners-Scaling to 8-Figure Annuity Production Without Burning Out - March 11, 2026
• Interview with Jeremy Lach, President of Empire Marketing Partners-Building a Family-Centered, High-Performance Advisor Community - March 10, 2026
• Interview with Jeremy Lach, President of Empire Marketing Partners-From Annuity Producer to Recognized Retirement Expert - March 10, 2026