In This Episode Of The Brand Doctor Podcast:
- How to use exclusivity inside your business to attract higher quality clients
- What NOT to do when creating exclusivity inside your brand (BIG MISTAKE!)
- Why Exclusivity is so powerful when it comes to selling high end products / services
Resources Mentioned:
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Mike Saunders, MBA
Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
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- Interview with Shawn Mercer Founder of Mercer Financial Group Discussing Market Volatility & Sequence-of-Returns Risk - January 22, 2026



