Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral.
Liston’s work is based on cutting edge psychology, behavioral economics, and his own sales experience.
His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time.
Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm.
He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.
Learn More: liston.io
Mike Saunders, MBA
Mike Saunders is the #1 Authority Positioning Coach , the author of Amazon Bestselling book Authority Positioning for Financial Professionals,Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Michael Clanin, Certified Financial Fiduciary® with Safe Money Solutions Discussing Tax-Free Wealth Creation - April 13, 2026
- Interview with Laurene Breitkreutz, Founder of Your Wealth Refined Discussing Risks In Retirement - April 13, 2026
- Interview with Laurene Breitkreutz, Founder of Your Wealth Refined Discussing How Life Insurance Fits Into Retirement - April 13, 2026
